THE ‘ANTI-MENTOR’ MENTORING GROUP

For Online Coaches who want to build a fitness business through good content, great coaching and a thriving community

(And for coaches that are sick to death of being told to send out 100s of DMs to strangers in a desperate attempt to sign anyone up)

THE ‘ANTI-MENTOR’ MENTORING GROUP

For Online Coaches who want to build a fitness business through good content, great coaching and a thriving community

(And for coaches that are sick to death of being told to send out 100s of DMs to strangers in a desperate attempt to sign anyone up)

This is not another “charge you the cost of a kidney” up front scam mentorship

This is not another “DM people until your fingers bleed” mentorship

This is not another “w*nky high ticket sales strategy” mentorship

This is a Members Group for Coaches by Coaches.

You'll notice that we haven't popped up in your DMs asking about your day, showing fake interest and badgering you on to a call with our sales team.

Why?

It's not the way we believe in doing things.

Forget everything you've been told. There is another way.

And we have over 600 active clients all learning the skills that we teach inside the Members Group.

Our aims of this Members Group is to:

 Well firstly, to provide you affordable business advice thats not being peddled by a Rolex wielding gimp so that you can fund his next trip to Dubai.

But also, to:

  • Gain clarity in who you’re talking to online so that you’re confident in what content to make to attract your ideal client 

  • Steer you away from falling into all the other traps that are set for you by other mentors that leave you feeling frustrated, confused and out of pocket

  • Learn the processes, systems and coaching skills to retain clients in excess of a year, to increase your results, referrals and lifetime value of each client.

  • Improve you as a business owner, coach and copywriter by empowering you with the traits that saw us grow our fitness business to over half a million per year

And finally, to:

Ultimately help you build the business you know that you’re capable of without selling your soul and becoming a full time sales sleazebag in the process

This is not another “charge you the cost of a kidney” up front scam mentorship

This is not another “DM people until your fingers bleed” mentorship

This is not another “w*nky high ticket sales strategy” mentorship

This is a Members Group for Coaches by Coaches.

You'll notice that we haven't popped up in your DMs asking about your day, showing fake interest and badgering you on to a call with our sales team.

Why?

It's not the way we believe in doing things.

Forget everything you've been told. There is another way.

And we have over 600 active clients all learning the skills that we teach inside the Members Group.

Our aims of this Members Group is to:

Well firstly, to provide you affordable business advice thats not being peddled by a Rolex wielding gimp so that you can fund his next trip to Dubai.

But also, to:

  • Gain clarity in who you’re talking to online so that you’re confident in what content to make to attract your ideal client 

  • Steer you away from falling into all the other traps that are set for you by other mentors that leave you feeling frustrated, confused and out of pocket

  • Learn the processes, systems and coaching skills to retain clients in excess of a year, to increase your results, referrals and lifetime value of each client.

  • Improve you as a business owner, coach and copywriter by empowering you with the traits that saw us grow our fitness business to over half a million per year

And finally, to:

Ultimately help you build the business you know that you’re capable of without selling your soul and becoming a full time sales sleazebag in the process

Why most mentoring groups don’t work

(and why this one exists)

Most mentoring groups:

✘ Teach selling like it’s still 2017 (sales script that “digs deep” into emotions?! No thanks)

✘ Flex the mentor’s income more than they help you

✘ Lock you into long contracts (that’s a sign they don’t back their service to deliver)

✘ Take thousands upfront (and even encourage you to take out a credit card to pay for it)

✘ Sell “scaling secrets” before you’ve fixed your fundamentals

And still leave you thinking, “Cool… but what do I actually do this week?”

Chances are you’ve already:

Spent £3K–£5K on a program

Followed the scripts

Posted the templates

Tried the ‘proven’ strategy

And all you’re left with is debt and zero idea what the hell you’re supposed to do going forward.

We built this group because we were sick of watching good coaches get sold dreams instead of the reality.

No fake urgency.
No “get your credit card ready.”
No 12-month life sentence contracts.
No pretending it’s passive income in 90 days.

Just straight-talking support from four coaches who care about helping you build a recurring revenue business that actually lasts.

What this group actually helps you do

This is not about throwing more information at you.

It’s about making the information you already have work finally.

Inside the group, we help you with:

Fix Your Foundations

  • Get crystal clear on your niche (beyond just picking an age and gender)

  • Sharpen your messaging (so you attract your perfect client)

  • Build a personal brand that actually stands out (not a single mentor out there teaches this)

Make Social Media Work

  • Content that sounds like you (not a marketing robot)

  • Attraction-based content that brings in the right clients

  • Engagement strategies that don’t involve DM’ing 200 strangers a day (in fact, they get your followers reaching out to you first)

Sell Without Feeling Gross

  • Sales calls aligned with your values

  • Clear structure so you’re not winging it

  • Confidence in your offer

Deliver Better Coaching

  • Week-to-week coaching structure

  • Client onboarding that doesn’t fall apart

  • Retention and results that create real momentum

And the messy bits no one talks about when things aren’t working.

The group is full of coaches who have either been through it all, or are going through it with you, so you are constantly supported.

What our students say...

What this group actually helps you do

This is not about throwing more information at you.

It’s about making the information you already have work finally.

Inside the group, we help you with:

Fix Your Foundations

  • Get crystal clear on your niche (beyond just picking an age and gender)

  • Sharpen your messaging (so you attract your perfect client)

  • Build a personal brand that actually stands out (not a single mentor out there teaches this)

Make Social Media Work

  • Content that sounds like you (not a marketing robot)

  • Attraction-based content that brings in the right clients

  • Engagement strategies that don’t involve DM’ing 200 strangers a day (in fact, they get your followers reaching out to you first)

Sell Without Feeling Gross

  • Sales calls aligned with your values

  • Clear structure so you’re not winging it

  • Confidence in your offer

Deliver Better Coaching

  • Week-to-week coaching structure

  • Client onboarding that doesn’t fall apart

  • Retention and results that create real momentum

And the messy bits no one talks about when things aren’t working.

The group is full of coaches who have either been through it all, or are going through it with you, so you are constantly supported.

What our students say...

How it actually works

(and why it doesn’t take over your life)

This is where we’re different.

The first 30 days are structured.

Not “watch everything and hope it sticks.”

Structured.

You go through a locked, week-by-week roadmap designed to identify exactly where your business is breaking down.

You don’t move on until the foundations are solid.

Week 1: Positioning & niche clarity

Week 2: Messaging & personal brand

Week 3: Content & attraction

Week 4: Sales & offer refinement

No skipping ahead.
No overwhelm.
No, trying to fix 17 things at once.

After that, we move into ongoing support that improves the exact areas you’re struggling with

You’ll spend roughly 2 hours per week inside the group.

That’s it.

Enough to build momentum. Not enough to burn you out.

What You Get Inside

  • 2x weekly LIVE group calls

  • Every session recorded

  • Direct feedback on your content, sales, and structure

  • Community of coaches building properly

  • 30-day locked roadmap

  • Ongoing mentoring and real-time support

This isn’t “watch the portal and hope.” We are with you every step.

Realistically? You only need to sign half a client to cover your monthly cost.

What other coaches inside the group are saying

This Is For You If…

  • You’ve invested before, and it didn’t quite land

  • You know what to do in theory, but struggle to execute consistently

  • You want better clients, not just more leads

  • You care about doing this properly

  • You want long-term recurring revenue, not quick spikes

This Is Not For You If…

  • You want a magic script

  • You’re chasing a quick cash grab

  • You want someone to build it for you

  • You’re not willing to fix your fundamentals

The simple question

Is your business worth 2 hours a week?

If it is, this group exists for you.

No pressure.
No fake scarcity.
No bloke knocking on your door.

Just proper support for coaches who give a shit about helping people.

Join the Anti-Mentor Mentoring Group

From £99 per month

(£149 monthly or £99/month with 3-month commitment)

Start building a coaching business that actually stands the test of time, without feeling gross, overwhelmed, or constantly behind.

Follow us on IG: @bicepsandbantercoaching

Follow us on IG: @bicepsandbantercoaching